Sunday, July 4, 2010

Write The Future Commerical Tally

You've all seen the popular Nike 'Write the Future' campaign. But now that the World Cup is into the semi-finals, we can take a look back at the on-field success of the commerical. And you know what...I think there is a Nike curse?

You don't believe me? Let's do a quick Nike Write the Future commercial tally - Here are the prominently featured players:

Rooney (England) - zero goals, eliminated in the round of 16.
Cesc Fabregas (Spain) zero goals, team still alive in semifinals.
Christian Ronaldo - one goal, eliminated in round of 16.
Frank Riberty (France)/Didier Drogba (Ivory Coast)/Fabio Cannavaro (Italy) all eliminated in round 1.

With the exception of Landon Donovan (USA), who scored 3 goals and famously led the US team into the round of 16...none of those above players did exceptionally well in the World Cup. And to be fair, Donovan was more like an extra in the commercial. He was reading, he wasn't featured in the soccer scene, and was probably only in the commercial in an attempt to appeal to the American audiences.

The rest of the players in the commercial are not super duper stars and also had mixed results: Those being Andres Iniesta (Spain), Theo Walcott(England), Patrice Evra (France), Gerard Pique (Spain), Tim Howard (US)...not many goals scored, and only Spain is still playing, but that's largely thanks to the play of David Villa rather than Iniesta or Pique.

Listen; the commercial was great and the people were are paid very well by Nike, but don't you think any one of those guys listed above would rather be in David Villa (Spain), Thomas Muller/Bastian Schweinsteiger/Mesut Oezil (Germany), Wesley Sneijder (Netherlands), or Diego Forlon (Uruguay) shoes.

Write the Future? Not quite.

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